Today’s consumers are bombarded with an increasingly complex and confusing flow of promotions and marketing information from a variety of channels. The key to connecting with an existing or potential customer is to reach them at the right time, in the right place with a relevant message.

Nuance Voice Search: Free DA has created a marketing channel out of a Directory Assistance call. Searches for business name or category are integrated with advertising engines. The service delivers revenue to the provider from the advertisers and provides callers with relevant information.

Callers benefit from free calls for directory assistance information and are made aware of promotions relevant to their search.

By extending traditional Directory assistance searches into a smart and targeted advertising vehicle for local and national advertisers, NVS: Free DA offer an alternative marketing channel for local and national advertisers to reach and broaden their target market. Businesses benefit from receiving complete reporting on usage and success rates of promotions, enabling them to run highly targeted and cost-effective advertising campaigns.

Supported by industry leading Speech Recognition technology and directory search applications, NVS: Free DA allows users to find their way to people, places and things faster and more accurately.