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Consumers Embrace Innovative Self-service on Mobile Handsets

Independent consumer research shows consumers prefer mobile self-service rather than dealing with a live customer service agent

LONDON – 23 September, 2009 – Nuance Communications, Inc. (NASDAQ: NUAN) today announced findings from independent consumer research that reveals a huge consumer appetite for customer service delivered directly on the mobile handset. In a representative survey in Spain, 100 consumers were asked to trial Nuance Mobile Care – which lets customers resolve common customer enquiries directly on their mobile handset instead of calling a contact centre. Over half of respondents (59 per cent) said that mobile handset self-service would be their preferred channel of self-service, compared with only 34 per cent that would choose to deal with a customer service agent and 1 per cent that favour web self-service.

The study, carried out by Added Value in Spain, found that users of Nuance Mobile Care felt more positively about the brand providing this service in that it was a reliable company that develops the best solutions for its customers, helps make customers’ lives easier and make the most of their time, and provides good customer service.

With less than 1 per cent of respondents needing customer service help when using Nuance Mobile Care for the first time, the survey illustrates how easy the application is to use. This was a major advantage over an alternative mobile handset self-service application which was also tested as part of the research, for which 66 per cent of users were unable to successfully launch the application without assistance. 

Overall, 62 per cent preferred the Nuance Mobile Care application, specifically in terms of ease of use (70 per cent), ease of understanding (64per cent), speed (55 per cent) and likelihood to use (61 per cent). It was also found to be easier to use for performing key tasks such as topping-up prepay credit, whereas the alternative software required ongoing assistance for respondents.

“By next year, 70 per cent of interactions into the call centre will be via mobile phone, and this figure is likely to grow rapidly over the next three years, so we expect this new service to prove extremely attractive to businesses” said Jason Choy, VP Telecoms Solutions Group EMEA, Nuance. “The results of this survey clearly show that consumers are willing to interact with new channels of service to quickly and effectively resolve common problems. It’s time operators showcased innovation in the part of the consumer value chain that matters most – customer care, where Nuance Mobile Care has significant impact in improving the customer experience, reducing the number of customer service calls to live agents and lowering the overall costs associated with managing the call centre.”

Nuance Mobile Care helps customers to automatically resolve common problems directly on their mobile handsets, removing the need to speak to a live call centre agent. Customers are able to make account enquiries and pay bills directly on their handset. Customers simply dial customer care and instead of placing a call, the application opens automatically on the phone display.

The survey follows large-scale commercial rollouts of Nuance Mobile Care handheld self-service software with Vodafone Group, T-Mobile U.S. and MetroPCS.

About Nuance Communications, Inc.

Nuance is a leading provider of speech, imaging and customer interaction solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance’s proven applications and professional services. For more information, please visit: www.nuance.com.

Nuance and the Nuance logo are registered trademarks of Nuance Communications, Inc. or its subsidiaries in the United States of America and other countries. All other companies or product names are the property of the respective owners.

The statements in this press release, relating to future plans or future events or services, are forward-looking statements which are subject to specific risks and uncertainties. These could involve particular market trends, competition factors and other risks described in the documents submitted to the US Securities and Exchange Commission. The actual results, events and services may vary significantly from the forecasts. The reader is warned not to rely on these forward-looking statements without reservation, since these are simply reflections of the current situation.

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