Germany’s 11810 Directory Assistance Service Speaks with a New Voice
varetis and ScanSoft Create Customized, Branded Text-to-Speech Voice to Read
Back Millions of Directory Service Listings
Munich, GERMANY and Ghent, BELGIUM – July 6, 2005 – varetis AG
and ScanSoft, Inc. today announced the launch of a new and improved customized
voice for 11810, Germany’s only fully voice-automated white and yellow
pages directory service. The new voice improves usability by rendering the transition
from recorded speech to synthetically generated speech virtually unnoticeable
for callers. 11810 customers experience the same consistent, friendly, branded
voice throughout the dialog – without jarring jumps to artificial-sounding
speech when listings are read out.
The technological platform for 11810 is varetis’ ADIS, which provides
fully automated, fast, accurate voice access to telephone directories of any
size. ADIS automates complete databases – not just lists of frequently
requested numbers – and works with a diverse range of database structures.
For 11810, the smooth switch to synthetic speech is assisted by a custom voice
developed with RealSpeak® 4.0 from ScanSoft’s SpeechWorks Solutions.
RealSpeak is the text-to-speech solution that turns ordinary text into remarkably
high-quality speech output.
“Working together with ScanSoft, varetis was able to deliver a solution
to 11810 that is superlative in terms of quality and naturalness of automated
responses,” said Christian Mooser, Head of Voice Automation, varetis AG. “ScanSoft’s
new voices convinced us that RealSpeak 4.0 was the right choice for the project,
and ScanSoft did a great job of integrating its speech synthesis capabilities
into the varetis directory assistance environment.”
ScanSoft enables customers to select voice talents that match the kind of personality
that reinforces their brand values and enhances their services offering. ScanSoft
can then turn this into a custom voice based on the RealSpeak 4.0 tool which
is both flexible and optimized for the specific application.
“We are extremely pleased about the launch of the improved voice for
varetis’ 11810. It complements and enhances the individual brand and differentiates
its service offering,” said Peter Hauser, senior vice president and general
manager ScanSoft International. “We see an increasing demand for custom
voices and are currently working on 15 different voices for a range of companies,” he
added.
The launch of the 11810’s new voice was preceded by a series of independently
conducted usability tests. In hundreds of calls, participants were asked to
compare the naturalness and comprehensibility of natural speech output to that
of synthetically generated output. Overall, almost 95% of the callers could
not tell the difference between the text-to-speech output and natural speech – an
exceptional result.
varetis Executive Board Member for Directory Assistance Solutions Hans Pokorny
said: “As voice automation makes even greater inroads into directory assistance,
customers are demanding that it be more lifelike and natural. The new voice
developed for 11810 is a direct response to consumer demand, giving callers
the benefit of the latest advances in automated voice services.”
11810 has already set a number of firsts on the German market. Last year it
became the first fully voice-automated directory assistance service in Germany,
and the first to offer automated reverse searches. 11810 was also Germany’s
first – and only – provider of voice-automated yellow pages lookups,
a service launched in October 2004 as part of the new Internet portal GoYellow.de.
11810’s new voice is a further breakthrough in that it significantly improves
the “human experience” with automated directory assistance, thus
removing a major barrier to consumer acceptance.
About varetis
varetis AG is the world’s premier provider of professional directory solutions
for carriers and information service providers. More than 240 telephone service
centers and nearly 18,000 agent positions worldwide have been equipped with
products and services from varetis AG. On all continents, distinguished customers
such as AT&T, Deutsche Telekom, Telkom South Africa, TOT Thailand and Telecom
New Zealand benefit from the over 20 years of experience the enterprise has
amassed. One of the largest providers of directory solutions in the world, varetis
AG has its headquarters in Munich and subsidiaries in Great Britain and Singapore.
varetis AG (WKN 691 190) is listed on the Prime Standard segment of the Frankfurt
Stock Exchange. On October 15, 2004, varetis launched the Internet find engine
GoYellow.
About ScanSoft, Inc.
ScanSoft, Inc. (Nasdaq: SSFT) is a leading supplier of speech and imaging solutions
that are used to automate a wide range of manual processes – saving
time, increasing worker productivity and improving customer service. For more
information regarding ScanSoft products and technologies, please visit www.scansoft.com
Trademark reference: ScanSoft is a registered trademark or trademark of ScanSoft,
Inc. in the United States and other countries. All other company names or product
names may be the trademarks of their respective owners.
The statements in this press release that relate to future plans, events or
performance are forward-looking statements that involve risks and uncertainties,
including risks associated with market trends, competitive factors, and other
risks identified in ScanSoft’s SEC filings. Actual results, events and
performance may differ materially. Readers are cautioned not to put undue reliance
on these forward-looking statements that speak only as of the date hereof.
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